Privacy policy

Last updated: June 30, 2026

Generation Bee ("Generation Bee," "we," "us," or "our") respects your privacy. This Privacy Policy explains what personal information we collect, how we use and share it, and the choices you have. It applies to our website and to purchases made through our online store.

Who we are

Generation Bee is operated by Bee and You, located in New Lenox, Illinois. If you have any questions, contact us at info@generation-bee.com.

Information we collect

Information you give us:

• Contact details such as your name, email address, phone number, and shipping and billing address.
• Order information, including the products you buy and your payment confirmation (payment card details are handled by our payment processor; we do not store full card numbers).
• The email address you provide when you sign up for our newsletter or welcome offer.
• Anything you send us when you contact us or leave a review.

Information we collect automatically:

• Device and usage data such as your IP address, browser type, pages viewed, and how you arrived at our site, collected through cookies and similar technologies.

How we use your information

We use your information to:

• Process and ship your orders and provide customer service.
• Send you marketing emails about products, offers, and updates, where you have signed up or otherwise consented. You can unsubscribe at any time.
• Understand how our site is used and improve it.
• Prevent fraud and keep the site secure.
• Comply with our legal obligations.

Cookies and tracking technologies

We and our service providers use cookies and similar technologies to run the site, remember your preferences, measure performance, and support marketing. This includes:

• Google Analytics - to understand site traffic and usage.
• Meta (Facebook) Pixel - to measure and improve our advertising (used when our advertising is active).
• Klaviyo - to support email sign-up and measure email performance.

You can control cookies through your browser settings, and you can opt out of Google Analytics using Google's browser add-on and of interest-based ads through the Digital Advertising Alliance (optout.aboutads.info). Where required, we will request your consent before setting non-essential cookies.

Email and SMS marketing

When you sign up, we add you to our marketing list using Klaviyo, our email marketing provider, who processes this information on our behalf. Every marketing email includes an unsubscribe link, and you can opt out at any time. Unsubscribing does not affect transactional messages such as order confirmations.

How we share your information

We do not sell your personal information for money. We share it only with:

• Service providers who help us operate, including Shopify (our store and hosting platform), Klaviyo (email), payment processors, and shipping carriers, who may use it only to perform services for us.
• Advertising and analytics partners such as Google and Meta, as described above. Sharing information with these partners for targeted advertising may be considered a "sale" or "sharing" under some state laws; see your rights below.
• Authorities or others where required by law, to enforce our terms, or to protect rights and safety.
• A successor in the event of a merger, acquisition, or sale of assets.

Your privacy rights

California residents (CCPA/CPRA). You have the right to:

• Know what personal information we collect, use, and disclose.
• Request access to or deletion of your personal information.
• Correct inaccurate personal information.
• Opt out of the "sale" or "sharing" of your personal information for targeted advertising. To opt out, email info@generation-bee.com with the subject "Do Not Sell or Share My Personal Information."
• Not be discriminated against for exercising these rights.

EU, UK, and EEA residents (GDPR). Where the GDPR applies, you have the right to access, correct, delete, restrict, or object to our processing of your personal information, to data portability, and to withdraw consent at any time. Our lawful bases are your consent (marketing), performance of a contract (orders), and our legitimate interests (improving and securing the site). You may also lodge a complaint with your local data protection authority.

To exercise any of these rights, email info@generation-bee.com. We may need to verify your identity before we act on a request.

Data retention

We keep your information for as long as needed to provide our services, comply with our legal and accounting obligations, resolve disputes, and enforce our agreements. When it is no longer needed, we delete or anonymize it.

Data security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Children's privacy

Our site is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we will delete it.

Third-party links

Our site may link to other sites we do not control. This policy does not apply to those sites, and we encourage you to read their privacy policies.

International transfers

We are based in the United States, and your information will be processed there. If you access our site from outside the United States, you understand your information may be transferred to and processed in the United States.

Changes to this policy

We may update this policy from time to time. We will post the new version here and update the "Last updated" date above.

Contact us

Generation Bee (Bee and You)

New Lenox, Illinois

info@generation-bee.com

This policy also governs the store at generation-bee.com; the store copy is being updated to match.